Why Do Schools AND Corporations KILL Creativity?
In every company I’ve worked for, innovation and creativity have been applauded…sort of.
Executives encourage innovation in business, but many times unless strategies comes across to the rest of the business as “their ideas”, the executives are not happy. I contend that this is one of the reasons start up businesses have become so popular amongst the younger generation. Gen Y does not hold back. They are ‘connected’, literally and figuratively, and have grown up accustomed to any information they want at their fingertips. In a corporation, if a Gen Y is sending his ego maniac boss an idea that may be big business, you can bet they have also IMed it to 10 other people too…just to ensure they get credit. I’m on the cusp of Gen Y / Gen X – but I say, “go for it Gen Y”. There is nothing that will slow down a company more than corralling innovation. Gen Y has been brought up in the world of “positive reinforcement” and whether this is monetary or a simple ‘nice work’ email, this is what we have been conditioned to recieve…and you can be sure that we will not sit back while someone else gets the “kudos”. I know I won’t.
Some companies truly do embrace their Gen Ys opinions and have taken the time to understand how to motivate and work with them. These companies currently have the largest profit margins. Apple is a great example of a company that serves the Gen Y population. While Mr. Jobs is running the company, he’s smart enough to know that the people that will “spend money on gadgets” – even if they have to steal it from their parents – should be a large part of all of his strategies.
If we look at how schools teach today; unless a student is part of a Montessori school or private school, they are following the same lesson plans everyone else is. The students in “gifted” classes may get a bit more leeway and have a bit more room to be creative, but not much. Conform, conform, conform is all students are taught. Read the information and regurgitate the information. Education, even higher education, has fallen into this trap as well.
Is it that our businesses have sprung into downplaying creativity because they are a product of our public school system?
Ken Robinson made a revolutionary speech regarding just that at TED 2006